Categories
Digital Marketing

Why WordPress?

Any decent CMS today has to be able to utilize themes and plug-ins, the whole question is how much the CMS is flexible beyond that, and how many plug-ins can interfere in the work of the site (in a good way, when it is really necessary).

By the way, in case you somehow haven’t seen these numbers already: WordPress is installed on 34% websites in the World AND has a 60% Content Management System (CMS) market share.

Equal WordPress if possible, modify the behavior of the site, perhaps, does not exist. There is no need to edit the CMS sources, any behavior of WordPress can be changed with the help of hooks. This is not always convenient, and somewhere CMS is quite a hindrance, but it is nothing compared to the speed of deployment of the project.

For example, with the help of the Advanced Custom Fields (ACF) plugin. BTW, Pods is an open-source free alternative to ACF, BUT I personally just go with the standard, already built-in Custom Fields 🙂 

Whatever solution you use, with custom fields you can create interfaces in the admin for content managers in a few clicks. ACF is an example when the benefit of the plugin is equal to the benefit of the CMS itself.

Editor’s note: it should be noted that after Gutenberg is included in the WordPress core, the position of ACF superiority for creating interfaces may falter.

Do not forget that WordPress has a powerful REST API (by the way, even WooCommerce can communicate via API). This opens up the possibility of adding virtually any technology (read – features). You can even put the WP Open Graph plugin, and make quite complex selections with a single GraphQL query.

WordPress is a modern, event-oriented framework, and it was released long ago and has the biggest community of developers adding new plugins and themes every day (both free and premium). 

Yes, in some cases WordPress is still lagging behind custom development from scratch, but hey, the timeline and budget requirements differ big time. More on that below.

Key benefits

Development cost

The key benefits of WordPress websites are minimal development costs and extremely fast Turnaround Time (TAT) compared to custom development. Minimal hosting is required, and a premium theme (usually costing less than $100) can be many times cooler than a turnkey solution without CMS.

Just check out the ThemeForest, to get the taste of it.

Scalability

WordPress is not only about “Blogs”, but also about the premium themes one can build an E-Commerce solution with. PayPal, Stripe and tens more payment gateways come out of the box and require minimum tuning. The same goes for shipment, order tracking, Amazon integration, and whatnot.

Are you skeptical? Check out the WordPress scalability myth-busting below.

Support, maintenance, and usability

Having once created a working and full-fledged site, through a simple admin panel, people unfamiliar with IT and development will be able to carry out the maintenance and updating of the site content by themselves or delegate to internal employees without the involvement of developers. 

This saves time and money – the most important thing that small and medium businesses have.

WordPress Myth Busting

It is slow

Funny enough, that’s my favorite one. Check this out:

Argument: WordPress VIP powers such global publishers as New York Post and TIME; chances are in good hands they can power your project as well 🙂

Skeptics: alright, that’s media and I want to do an online store. I am sure WordPress + Woocommerce will die on 500 SKUs and I need much more!

Argument: see the crash test by Premmerce – guys tried to break the setup adding tens of thousands of products and it worked just fine.

Skeptics: alright, that’s an online store, and I want to create a startup!

Argument: There are plugins to create Job Boards, Educational Platforms with courses and whatnot. In good hands, it will shine and save you a ton of time and money.

At GRIN tech we recently built GRIN jobs with RSS feeds plugin alone 🙂

SEO problems

Previously, it was believed that sites on WP are not particularly friendly to search engines, but WordPress was originally built as a blogging platform and most of the developers’ attention has always been paid to SEO. 

A lot of plugins such as Yoast SEO easily solve the task of promoting sites on the search. 

If you have not achieved a certain success in promoting the site, it is likely that you just did something wrong or did not know how to do it right. SEO is not a simple thing and beginners in it are not easy.

Security problems

That’s what almost all negative WordPress reviewers usually mention. Most likely they have never worked with WordPress, but simply copy articles and each other.

Funny enough we are building a Reviews section with a single plugin too 🙂

This myth came after a couple of students hacked into the site using the standard link /wp-admin and admin:admin login bundle. Change the link to login to the admin panel from the standard one to the unique one or put complex passwords and logins, also do make a limit on the number of attempts to log in.

As our practice shows, WP is quite a secure system and 1-2 plugins completely close the security issue of your site. 

WordFence is one of these plugins, offering a full range of protection.

Work only with proven plug-ins from proven sources and with reviews. As a rule, it is through dubious plugins that the hacking occurs.

Alternatives

Is WordPress the answer to every brief? 

I think, nowadays, it’s a matter of taste as WordPress is versatile enough to do virtually anything. At GRIN tech we use Tilda & custom coding (PHP & Python) as well.

Conclusion

In the meantime, WordPress has made some changes in the CMS market. Now it is a progressive platform in the right hands solving a complex of tasks at a high level.

Beginners will find in it a convenient and modern product for site development with a lot of technical documentation and guides in free access. Professionals are increasingly turning to its functionality. Owners of business in search of universal and complex solutions minimize the risks of losing money and time using WordPress.

I hope this material was useful.

__

Author’s bio

Dmitrii B. is the CEO and founder of GRIN tech – a full-cycle digital agency doing design, marketing, and development alongside white-label agency & media outreach solutions.

Categories
Digital Marketing

How All Businesses Can Offer a Seamless Experience for their Digital Consumers

The reason why online shopping is so powerful and effective is that it is seamless, or at least it should be. Today’s customers can now expect to see a product on their favorite social media platform, click on it, and then be immediately taken to that product page. If it is easy to cross platforms and to continue one action seamlessly from app to app, you will get your sale. You can bank on the power of advertising and create a want that feels like a need.

If, on the other hand, it is difficult to get from the ad to the product, you introduce obstacles. Obstacles give your potential customer an opportunity to change their mind. You introduce doubt by making it difficult to find the right size or check out. Erase this doubt, improve your customer’s experience, and grow your business by following this guide.

Don’t Think of Your Different Profiles as Separate

The best way to improve your conversion rate is to treat all of your profiles as one single, flowing entity. You don’t want to put up one aesthetic on your Instagram page, another on your Facebook page, and another still on your website. You want to provide a seamless experience so that users can feel like they are using the same brand. Combine this brand experience with easy tools so that users can switch from one profile to another with minimal steps involved.

Create Marketing Campaigns that Cross Platforms

Marketing needs to be done with consideration to all the mediums and how those mediums can be used most effectively. This way, you can boost your social media following and your conversion rate simultaneously. Think of each platform as a chapter, and your digital marketing strategy as the novel.

Work on SEO

SEO is at the core of digital success because nowadays, it emphasizes user experience. By improving SEO and auditing what you already have, you can boost both your organic reach and search engine ranking. Without this focus on SEO, your advertising efforts will be minimal.

Outsource for Optimized Performance

If you do not have the resources, talent, or time to take on your digital marketing effectively, then stop trying. It is okay to outsource your marketing strategy and digital optimization when you cannot do it in-house. In fact, it can even lead to greater results as you are relying on professional knowledge and tools, rather than trying to learn as you go. To make things easier, try using an agency like Vine Digital, which can take on many of your digital woes from SEO, to PR, to CRO and turn them from problems to boons for your company.

Whether you operate a local store or sell products entirely online, you will always have a vested interest in improving the digital experience you can offer your customers. By optimizing your presence, you can improve customer service, your relationship with your customers, your search engine ranking, and so much more. It is a process, however, so start today and continue improving and marketing yourself every day forward.

Categories
Digital Marketing

How to Market Niche Companies

In many ways, if you have a tightly focused niche, your marketing strategy can be more straightforward than a business with a widermarket. It makes the job of creating an avatar for your ideal customer a lot easier, and you will have a more specific set of media outlets for your advertising. The basic principles of good marketing practise will still apply, but your spread will be simplerto define. You’ll also have a more direct voice to the potential customers for your business; with a less focused niche you would have to get your message out to many people, only some of whom will be interested, whereas marketing a specialist niche allows you to get your message to a far higher proportion of people who are likely to be interested in what you’re selling.

Avatars

The concept of the avatar is to create a picture of the person most likely to be interested in your product,and can be further developed to target the kind of people that you want to be working with. In any business, there will be timewasters and tire kickers, who take up your time and resources but are more trouble than they’re worth. By factoring in the incomes and attitudes of people most likely to spend money with you, your avatar becomes a guide to the most appropriate places to target your marketing efforts. Say for example you sell specialist gaming equipment, perhaps Xbox external hard drive products. Your avatar needs to reflect the demographicof people who have both the need and the wherewithalto purchase such products. If you haven’t already got detailed information, find out the statistics for the ages and incomes of gamers who are likely to want external storage for their games consoles, and build this into your avatar.

Targeting

Once your avatar is fully formed, you can then analysewhich publications and websites a person fitting that mold ismostlikely to frequent. Thisenables you to select the platforms that will reach the highest proportions of potential customers. Using the gaming hard drives as an example again, to get the best, most effective exposure, you will want to put advertising or relevant copy into a specialist gaming magazine or website, rather than a site that attracts new gamers or people who only play occasionally. The platform with the more general approach may get a much higher rate of visits, but only a small number of those people are likely to be interested in specialist gaming tech. On the more tightly focused site, the readership may be a lot lower, but the proportion of users likely to be interestedin your product will be much higher. In other words, it’s better to be reaching fifty per centof an audience of 10,000 than 1 per cent of an audience of 100,000.

When it comes to marketing a niche business, the numbers of people reached are largely irrelevant. It’s the numbers of people you reach who have the need and ability to buy from you that counts.