Digital Marketing

How All Businesses Can Offer a Seamless Experience for their Digital Consumers

The reason why online shopping is so powerful and effective is that it is seamless, or at least it should be. Today’s customers can now expect to see a product on their favorite social media platform, click on it, and then be immediately taken to that product page. If it is easy to cross platforms and to continue one action seamlessly from app to app, you will get your sale. You can bank on the power of advertising and create a want that feels like a need.

If, on the other hand, it is difficult to get from the ad to the product, you introduce obstacles. Obstacles give your potential customer an opportunity to change their mind. You introduce doubt by making it difficult to find the right size or check out. Erase this doubt, improve your customer’s experience, and grow your business by following this guide.

Don’t Think of Your Different Profiles as Separate

The best way to improve your conversion rate is to treat all of your profiles as one single, flowing entity. You don’t want to put up one aesthetic on your Instagram page, another on your Facebook page, and another still on your website. You want to provide a seamless experience so that users can feel like they are using the same brand. Combine this brand experience with easy tools so that users can switch from one profile to another with minimal steps involved.

Create Marketing Campaigns that Cross Platforms

Marketing needs to be done with consideration to all the mediums and how those mediums can be used most effectively. This way, you can boost your social media following and your conversion rate simultaneously. Think of each platform as a chapter, and your digital marketing strategy as the novel.

Work on SEO

SEO is at the core of digital success because nowadays, it emphasizes user experience. By improving SEO and auditing what you already have, you can boost both your organic reach and search engine ranking. Without this focus on SEO, your advertising efforts will be minimal.

Outsource for Optimized Performance

If you do not have the resources, talent, or time to take on your digital marketing effectively, then stop trying. It is okay to outsource your marketing strategy and digital optimization when you cannot do it in-house. In fact, it can even lead to greater results as you are relying on professional knowledge and tools, rather than trying to learn as you go. To make things easier, try using an agency like Vine Digital, which can take on many of your digital woes from SEO, to PR, to CRO and turn them from problems to boons for your company.

Whether you operate a local store or sell products entirely online, you will always have a vested interest in improving the digital experience you can offer your customers. By optimizing your presence, you can improve customer service, your relationship with your customers, your search engine ranking, and so much more. It is a process, however, so start today and continue improving and marketing yourself every day forward.


How to start your business on the right foot

Deciding to start your own business is exciting, but if you want your new enterprise to succeed,there are certain steps you need to taketo make this happen. Read our guide on how to start your business on the right foot and give your business the foundation it requires to flourish.

 Acquire the right backing

Although you may think it’sbest to useyour own money to start up abusinessbecauseif things go wrong nobody butyou will be affected, but it actually makes more sense to use reliable investors.With investorsand even a loan, you could start your business with much more money than you initially thought, allowing you to set up your business and premises to an excellent standard. BonsaiFinance recommends CashNetUSA as this lending companyis legitimate and is a prominent online lender.

 Create an excellent business plan

A business plan serves several purposes. Initially, you will require a realisticplan to convince financial backers that your business is a worthwhile investment. A business plan is also the perfect way to focus on the purpose of your business, your goals and the way in which you will achieve these goals and sustain your business.A business plan needs to include the exact nature of your business, the type of consumer you will attract, how your business differs from others, information regarding competitors and their success rates, and accurate and realistic profit projections for the coming years.If you aren’t confident that you have the organizationalskills to create an impressive business plan, hire a professional.

 Be dedicated

The passion you felt the moment you came up with your perfect business idea needs to remain throughout the process. Running your own business is hard work, during hard times and successful periods. You will need to make sacrifices before you reap the benefits,and this is whyyou need to be dedicatedto making your business a success. You can expect to be working up to 70 hours per week as you try to establish your business and your social life, and even your family life could suffer as a result.You cannot afford to be side-tracked, andif you do have a family, you will need to explain to them that you need to work long hours in the short term to reap the benefits of a successful business.

 Don’t burn out

Although you must expect to be working long hours, especially as your business becomes established, it is important to factor in time for relaxation. Eat healthily, schedule regular breaks and ensure you get sufficient sleep each night. Don’t burn the candle at both ends and as tempting as it is to host business meetings over dinner and drinks, don’t get carried away. After all,alcohol and late night are a sure-fire way to burn out quickly!

 Create the perfect brand

Branding is extremely important and is an immediate indicationofthe natureof your business. Tocreate the appropriate brand for your new business, you need to understand your customers. Think about what your company has to offer customers andother businesses, and even to the environment. Is yours an ethical business? Is it a family-run company? Do you want to encourage a friendly, interactive vibe around your brand, or is yours a strictly informative and fiercely professional business? Getting to the crux of what your business offers will help you create a logo, choose a colorscheme for your website, and determine the type of content you write for your web pagesand blogs.

 Create the perfect website

Every global business is web-based in some manner which is why you need to create a user-friendly, easy-to-read website. Visitors to your site will be drawnto your site via search engines, which is why your content needs to take advantage of Search Engine Optimization, or SEO. SEO helps to keep your website at the top of search pages, making yours the company site potential customers will visit. Once visitors have clicked onto your site, you will need to keep them there. You can do this using eye-catching images, and interesting content.High quality, appropriate images are known to entice visitors to read content, andyou can acquire top-quality stock images from a variety of free sources. Again, if you aren’t confidentinproducing the content for your website, you should hire a professional content writer to do this for you. Alternatively, you can employ a company or professional to take care of the entire site.

Blog often

Many people enjoy finding out about other people’s personal lives, andit is no different when you are a business mogul. Make your customers part of the journey by including a personal blog about your business journey. Visitors to your site will want to revisit your blog for the next intriguing installment. If you don’t mind being in the limelight, includeimages of yourself on business trips, relaxing, or interacting with clients. Should your business not be the kind to be so personal, a blog is still essential but will be of a very different nature. Strictly professional blogs should be informative and contain up-to-date information. Use current affairs and daily news as inspiration and invite readers to leave comments and share their own experiences 

Use social media

Social media is a brilliant way to show off your product or services, interact with consumers, and to network with other businesses. Ensure your branding is consistent on your website, and on all social media sites, soyourcompany is easily identifiable no matter what platform is accessed. Post relevant statuses, images and tweetsand always react to comments quickly and professionally. Social media pages can be used to get users to share your business via competitions or simply by users commenting on your page.If you do plan to run competitions on your pages, ensure you read the terms and conditions for each site carefully, so you do not break any rules or legislation.