{"id":3609,"date":"2021-12-14T23:02:29","date_gmt":"2021-12-14T15:02:29","guid":{"rendered":"https:\/\/dezeek.com\/blog\/?p=3609"},"modified":"2022-07-01T00:14:42","modified_gmt":"2022-06-30T16:14:42","slug":"kenal-siapa-pelanggan-anda","status":"publish","type":"post","link":"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/","title":{"rendered":"Buyer persona: Kenal siapa pelanggan anda"},"content":{"rendered":"\n<p>Sebelum kita hasilkan apa-apa produk, terlebih dahulu kita perlu tahu kepada siapa kita ciptakan produk ni. Dalam erti kata lain, anda perlu <strong>kenal siapa pelanggan anda<\/strong>.<\/p>\n\n\n\n<p>Antara soalan yang kita perlu tanya kepada diri sendiri ialah,<\/p>\n\n\n\n<p><em>Produk yang dihasilkan ni diciptakan untuk siapa?<\/em><\/p>\n\n\n\n<p><em>Adakah anda betul kenal siapa pelanggan anda?<\/em><\/p>\n\n\n\n<p><em>Atau anda hanya assume sahaja berkenaan siapa pelanggan anda?<\/em><\/p>\n\n\n\n<p>Terlebih dahulu, anda perlu kenal dulu siapa pelanggan anda. Jika anda kenal siapa pelanggan anda, maka makin mudah untuk anda menjual kepada mereka.<\/p>\n\n\n\n<p>Apa yang anda perlu tahu; anda tidak mungkin dapat jual produk kepada semua orang. Apabila anda kenal siapa pelanggan anda, makin mudah untuk anda buat <em>marketing<\/em> kepada mereka untuk langkah seterusnya.<\/p>\n\n\n\n<p>Jadi macam mana untuk kenali pelanggan anda?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0fcc0411f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #686868;color:#686868\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #686868;color:#686868\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0fcc0411f9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/#Kenal_Siapa_Pelanggan_Anda_Melalui_Buyer_Persona\" >Kenal Siapa Pelanggan Anda Melalui Buyer Persona<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/#Cara_untuk_buat_iklan_yang_baik\" >Cara untuk buat iklan yang baik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/#Apa_kepentingan_buyer_persona\" >Apa kepentingan buyer persona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/#Cara_Untuk_Hasilkan_Buyer_Persona\" >Cara Untuk Hasilkan Buyer Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/#Selidik_Statistik_Website_Anda\" >Selidik Statistik Website Anda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kenal_Siapa_Pelanggan_Anda_Melalui_Buyer_Persona\"><\/span>Kenal Siapa Pelanggan Anda Melalui <em>Buyer Persona<\/em><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Apa itu <em>buyer persona<\/em>?<\/p>\n\n\n\n<p>Mungkin ramai yang masih belum tahu berkenaan <em>buyer persona<\/em>.<em> Buyer persona atau customer persona<\/em>&nbsp;bermaksud watak ideal bakal pelanggan anda. Selalunya, watak ini bukan sekadar tekaan. Tapi ianya berdasarkan <em>market research<\/em> dan data dari pelanggan yang terdahulu.<\/p>\n\n\n\n<p><em>Buyer persona<\/em> sangat penting supaya anda dapat memahami perangai bakal pelanggan anda serta membuatkan mereka rasa &#8216;dekat&#8217; dengan promosi yang anda buat.<\/p>\n\n\n\n<p>Dengan memerhatikan <em>trend<\/em>, perangai serta persamaan <em>target audience<\/em> anda; iklan yang dihasilkan boleh membuatkan bakal pelanggan rasa mereka perlu menggunakan produk yang anda jual.<\/p>\n\n\n\n<p>Jadi, anda dah nampak kan apa kepentingan mempunyai <em>buyer persona<\/em> bagi bisnes anda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_untuk_buat_iklan_yang_baik\"><\/span>Cara untuk buat iklan yang baik<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/advertisement\">Iklan<\/a> yang baik adalah iklan yang mampu membuatkan bakal pelanggan rasa mereka perlu mendapatkan produk anda.<\/p>\n\n\n\n<p>Selain itu, iklan yang baik perlu menekankan masalah yang mereka mampu selesaikan supaya bakal pelanggan perlu membeli produk mereka.<\/p>\n\n\n\n<p>Andainya anda tidak dapat membuatkan pelanggan berada dekat dan <em>relate<\/em> iklan anda, itu bermaksud anda telah buatkan pelanggan hilang kepercayaan dan minat terhadap apa yang anda cuba tawarkan.<\/p>\n\n\n\n<p>Justeru, amat penting untuk anda hasilkan <em>first impression<\/em> yang baik supaya anda dapat tarik bakal pelanggan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Macam Mana Nak Tahu Sasaran Pelanggan Anda? | Mencipta Buyer Persona\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DoBgsf58VQs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_kepentingan_buyer_persona\"><\/span>Apa kepentingan buyer persona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Buyer persona<\/em> sangat penting supaya kita dapat cari jalan penyelesaian untuk membantu bakal pelanggan kita. Tanpa <em>buyer persona<\/em>, kita tidak tahu <em>content<\/em> apa yang patut kita hasilkan untuk menarik bakal pelanggan.<\/p>\n\n\n\n<p>Dalam menghasilkan buyer persona, anda perlu tahu berkenaan siapa yang perlu kita tarik untuk membeli produk yang dijual.<\/p>\n\n\n\n<p>Kadangkala, terdapat beberapa buyer persona bagi sesuatu produk yang dihasilkan. Dari situ, anda dapat buat content kepada kedua-dua buyer persona supaya mereka dapat relate dengan apa yang anda jual.<\/p>\n\n\n\n<p>Sebagai contoh, anda menjual pakaian renang wanita.<\/p>\n\n\n\n<p><em>Target audience<\/em> anda ialah seorang perempuan. Namun, anda boleh hasilkan buyer persona lelaki yang mungkin berminat untuk belikan pakaian renang wanita buat anak perempuannya.<\/p>\n\n\n\n<p>Dari sini, anda dapat dua jenis <em>buyer persona<\/em> yang perlu anda <em>personalize<\/em> berdasarkan siapa diri mereka dan apa keperluan mereka membeli produk anda.<\/p>\n\n\n\n<p>Semakin anda dapat membuatkan mereka<em> relate<\/em> dengan apa yang anda jual, semakin bertambah kebarangkalian untuk mereka membeli produk anda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Untuk_Hasilkan_Buyer_Persona\"><\/span>Cara Untuk Hasilkan Buyer Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Untuk menghasilkan <em>buyer persona<\/em>, memang memerlukan masa, kesabaran dan strategi. Jadi, anda perlu tanya diri anda terlebih dahulu berkenaan siapa yang akan berminat dengan produk yang anda jual.<\/p>\n\n\n\n<p>Antara soalan yang anda perlu tahu berkenaan pelanggan anda ialah:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>apa pekerjaan mereka<\/li><li>pekerjaan dalam industri apa<\/li><li>kerja sebagai apa<\/li><li>tahap pendidikan mereka<\/li><li>dimana mereka tinggal<\/li><li>masalah yang mereka hadapi setiap hari<\/li><li>apa yang membuatkan mereka cari solusi bagi permasalahan mereka<\/li><li>soalan yang mungkin mereka akan tanyakan kepada wakil jualan<\/li><\/ul>\n\n\n\n<p>Ini cuma soalan asas yang perlu dijawab untuk mengetahui siapa bakal pelanggan.<\/p>\n\n\n\n<p>Antara cara lain bagi mendapatkan info berkenaan buyer persona ialah dengan menyelidik pelanggan terdahulu.<\/p>\n\n\n\n<p>Anda boleh dapatkan sebanyak mungkin info pelanggan semasa mereka membuat pembelian dari anda. Dengan cara ini, anda perlu analisis semua siapa pelanggan anda serta kenapa mereka membeli produk anda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selidik_Statistik_Website_Anda\"><\/span>Selidik Statistik <em>Website<\/em> Anda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2021\/12\/statistik-1024x683.jpg\" alt=\"kenal siapa pelanggan anda\" class=\"wp-image-3611\" srcset=\"https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2021\/12\/statistik-1024x683.jpg 1024w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2021\/12\/statistik-300x200.jpg 300w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2021\/12\/statistik-768x512.jpg 768w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2021\/12\/statistik-1536x1024.jpg 1536w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2021\/12\/statistik-2048x1365.jpg 2048w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2021\/12\/statistik-1568x1045.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Di samping itu, anda boleh juga menggunakan <em>website<\/em> untuk menyelidik siapa sebenarnya bakal pelanggan anda.<\/p>\n\n\n\n<p>Dengan adanya teknologi pada masa kini, anda dapat melihat pada <em>website analytic<\/em> berkenaan siapa yang datang ke <em>website<\/em> anda.<\/p>\n\n\n\n<p>Dari situ, anda dapat lihat dari mana sebenarnya mereka datang yang membuatkan mereka masuk ke <em>website<\/em> anda. Anda juga boleh tahu bila mereka melawat website anda serta berapa lama mereka berapa di page tertentu.<\/p>\n\n\n\n<p>Penting ke semua ni?<\/p>\n\n\n\n<p>Penting. <em>Data is key<\/em>. Semakin banyak data yang ada dapat berkenaan <em>audience<\/em> anda, semakin mudah untuk anda menghasilkan <em>buyer persona<\/em> dan menghubungkaitkan minat mereka.<\/p>\n\n\n\n<p>Di samping itu, anda juga boleh gunakan sistem pengurusan ejen <a href=\"https:\/\/www.theboss.asia\/\">The Boss Asia<\/a> yang turut dapat menyimpan maklumat pelanggan. Dari situ, anda dapat melihat siapa pelanggan yang telah membeli produk anda.<\/p>\n\n\n\n<p>Sistem ini bukan sahaja dapat menyimpan data pelanggan, ia juga mampu menguruskan komisyen ejen dan dropship bagi memudahkan anda. Jadi, ini adalah <em>investment<\/em> yang berbaloi bagi memudahkan pengurusan bisnes anda.<\/p>\n\n\n\n<p>Jika anda mempunyai ejen dan dropship, anda juga boleh bertanyakan mereka berkenaan soalan yang selalu pelanggan tanya kepada mereka.<\/p>\n\n\n\n<p>Dari situ, anda boleh melakukan penambahbaikan bagi produk atau servis yang anda sediakan. Anda juga dapat melakukan<em> survey<\/em> dengan meminta para ejen dan dropship untuk berikan<em> link survey<\/em> kepada pelanggan.<\/p>\n\n\n\n<p>Dengan cara ini, anda dapat lihat apa yang pelanggan harapkan dari produk anda.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Dalam bisnes, tiada istilah terlalu banyak info dan data. Kerana info dan data yang anda dapat adalah sesuata yang sangat berguna jika diaplikasikan kena pada tempatnya.<\/p>\n\n\n\n<p>Oleh itu, sebelum anda merancang untuk menjual sesuatu; pastikan anda tahu dahulu siapa sebenarnya bakal pelanggan anda serta apa yang mereka harapkan dari anda.<\/p>\n\n\n\n<p>Selamat mencuba!<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebelum kita hasilkan apa-apa produk, terlebih dahulu kita perlu tahu kepada siapa kita ciptakan produk ni. Dalam erti kata lain, anda perlu kenal siapa pelanggan anda. Antara soalan yang kita perlu tanya kepada diri sendiri ialah, Produk yang dihasilkan ni diciptakan untuk siapa? Adakah anda betul kenal siapa pelanggan anda? Atau anda hanya assume sahaja [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[46,45],"class_list":["post-3609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-buyer-persona","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer persona: Kenal siapa pelanggan anda - Dezeek Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dezeek.com\/blog\/kenal-siapa-pelanggan-anda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer persona: Kenal siapa pelanggan anda - Dezeek Digital\" \/>\n<meta property=\"og:description\" content=\"Sebelum kita hasilkan apa-apa produk, terlebih dahulu kita perlu tahu kepada siapa kita ciptakan produk ni. 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