{"id":3794,"date":"2022-12-18T09:00:00","date_gmt":"2022-12-18T01:00:00","guid":{"rendered":"https:\/\/dezeek.com\/blog\/?p=3794"},"modified":"2025-08-12T18:31:09","modified_gmt":"2025-08-12T10:31:09","slug":"trend-digital-marketing-di-malaysia","status":"publish","type":"post","link":"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/","title":{"rendered":"Trend digital marketing 2023 di Malaysia"},"content":{"rendered":"\n<p>Dunia digital marketing telah mendapat perhatian para marketer sejak berlakunya pandemik pada tahun 2020. Impaknya masih terasa sehingga kini di mana kita dapat lihat penglibatan majoriti marketer memanfaatkan kelebihan digital marketing.<\/p>\n\n\n\n<p>Namun, tahun 2023 ekonomi dunia telah diramalkan akan mengalami kemerosotan. Atas sebab itu banyak syarikat besar seperti Twitter, HP, Netflix dan Microsoft telah mengurangkan tenaga kerja (layoff). Dengan berlakunya tech layoff ini, semestinya trend dalam digital marketing juga akan turut terkesan.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bagaimana 2 tahun PKP mempengaruhi jualan di Ecommerce? Apa jadi pada 2022?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OZXxTVnpHjc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Artikel ini akan mengulas beberapa trend digital marketing tahun 2023 yang patut anda tahu sebagai pengusaha bisnes.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e5e6d778f24\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #686868;color:#686868\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #686868;color:#686868\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e5e6d778f24\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Influencer_marketing\" >Influencer marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Level_of_influencer\" >Level of influencer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Live_streaming_Live_Commerce\" >Live streaming \/ Live Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Video_based_content\" >Video based content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#User_Generated_Content\" >User Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#AI_content_generation\" >AI content generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Affiliate_marketing\" >Affiliate marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Chatbot_di_laman_sosial_e-dagang\" >Chatbot di laman sosial e-dagang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Automation_dan_integration\" >Automation dan integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Machine_learning_dalam_platform_iklan\" >Machine learning dalam platform iklan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#First_party_data\" >First party data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Email_marketing\" >Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Pengalaman_Omnichannel\" >Pengalaman Omnichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Buy_now_pay_later\" >Buy now pay later<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Trend_yang_sudah_lapuk\" >Trend yang sudah lapuk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/#Kesimpulannya\" >Kesimpulannya,<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_marketing\"><\/span>Influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencer marketing merupakan satu trend yang semakin mendapat nama. Para pengusaha akan mengupah influencers untuk mempromosikan produk mereka di laman media sosial. Semestinya, pelanggan akan lebih mempercayai produk anda kerana mereka yakin dengan review daripada influencers kegemaran mereka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Level_of_influencer\"><\/span>Level of influencer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Makro influencer<\/li>\n\n\n\n<li>Nano influencer<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_streaming_Live_Commerce\"><\/span>Live streaming \/ Live Commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Laman media sosial yang membenarkan strim secara langsung juga banyak digunakan oleh peniaga untuk melariskan jualan. Platform seperti TikTok Live dan Shopee Live membolehkan penonton untuk terus membeli produk di platform itu sendiri. Ini bukan sahaja memudahkan proses jual beli tetapi juga dapat meningkatkan engagement akaun bisnes anda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_based_content\"><\/span>Video based content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image.png\" alt=\"\" class=\"wp-image-3796\" srcset=\"https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image.png 1024w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image-300x157.png 300w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image-768x403.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Kredit: Unsplash<\/figcaption><\/figure>\n\n\n\n<p>Satu kajian yang dilakukan oleh Hubspot tentang trend yang menjadi pilihan marketers menjelang 2023 telah menunjukkan ramai marketers lebih cenderung untuk melabur kepada short form video content. Ini kerana video pendek seperti video di TikTok dan Instagram Reels lebih mendapat perhatian pengguna. Jadi, engagement juga sekaligus akan meningkat. Return on investment (ROI) atau pulangan pelaburan dalam video pendek juga telah terbukti lebih tinggi berbanding cara digital marketing yang lain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Generated_Content\"><\/span>User Generated Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User Generated Content merupakan antara cara marketing menggunakan pempengaruh (influencers). Influencers diberikan kebebasan untuk mengolah content yang bersesuaian dengan produk anda. Cara ini didapati berkesan dan evergreen kerana ia lebih mesra pengguna dan diyakini berbanding iklan komersial. Statistik telah menunjukkan UGC telah mendapat 4 kali ganda lebih banyak click berbanding content digital marketing yang lain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_content_generation\"><\/span>AI content generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seiring dengan perkembangan teknologi, trend digital marketing menggunakan AI content generation juga tidak kurang sambutannya. Syarikat seperti Jasper, Rytr, <a href=\"http:\/\/Copy.ai\">Copy.ai<\/a> dan Tulis ads menawarkan perkhidmatan penjanaan content menggunakan Artificial Intelligence. AI akan membantu anda untuk menghasilkan blog post, marketing copy dan juga artikel berkaitan. Walaupun semuanya akan disusun atur oleh komputer, input dari pemilik bisnes juga masih diperlukan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_marketing\"><\/span>Affiliate marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate marketing ialah cara mempromosi produk menggunakan link yang telah dijana khas. Cara ini sesuai digunakan untuk mempromosi produk dengan cara soft-selling. Pengusaha bisnes boleh menyenaraikan produk di laman affiliate seperti InvolveAsia untuk dipromosikan&nbsp; oleh pengguna lain kepada audience mereka.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chatbot_di_laman_sosial_e-dagang\"><\/span>Chatbot di laman sosial e-dagang<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Penggunaan chatbot di laman sosial commerce juga antara trend digital marketing yang selalu kita lihat kini. Chatbot ini akan membantu menjawab soalan-soalan lazim yang ditanya oleh pelanggan. Kehadiran pemilik laman tersebut hanya diperlukan apabila pelanggan meminta untuk berinteraksi dengan pemilik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automation_dan_integration\"><\/span>Automation dan integration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Automation dan integration merupakan kaedah terkini yang digunapakai dalam digital marketing. Kaedah ini membolehkan sistem komputer mengambil alih tugas marketing daripada pekerja. Ini akan membantu syarikat perniagaan meningkatkan produktiviti dan kecekapan dalam perniagaaan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Machine_learning_dalam_platform_iklan\"><\/span>Machine learning dalam platform iklan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Machine learning ialah kebolehan komputer untuk mengumpul data, menganalisis dan membuat kesimpulan berdasarkan data yang terkumpul untuk membuat penambahbaikan. Kaedah ini akan menjadi booster kepada iklan digital marketing anda. Ini juga boleh diaplikasikan dalam email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_party_data\"><\/span>First party data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kaedah digital marketing yang bersifat lebih personalized kepada individu adalah dengan menggunakan first party data yang terkumpul. Dengan cara ini, belian dan minat pengguna dapat dikaji dan dianalisis. Ini akan membolehkan pemilik bisnes mempromosi produk yang bersesuaian dengan minat pengguna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span>Email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"581\" src=\"https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image-1.png\" alt=\"\" class=\"wp-image-3797\" srcset=\"https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image-1.png 774w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-300x225.png 300w, https:\/\/dezeek.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-768x576.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><figcaption class=\"wp-element-caption\">Kredit: Unsplash<\/figcaption><\/figure>\n\n\n\n<p>Anda juga boleh menghantar email peribadi kepada pengguna sebagai strategi marketing. Dalam email tersebut, anda boleh&nbsp; mencadangkan produk bersesuaian berdasarkan pembelian mereka sebelumnya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pengalaman_Omnichannel\"><\/span>Pengalaman Omnichannel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Omnichannel ialah strategi jualan yang menghubungkan pelbagai saluran jualan seperti online shop, mobile dan kedai fizikal. Cara ini memberikan pengalaman shopping yang unik buat pengguna. Mereka akan mendapat maklumat yang sama berkaitan produk seperti harga dan diskaun di semua saluran yang mereka layari.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buy_now_pay_later\"><\/span>Buy now pay later<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kini, pelanggan boleh memiliki produk yang diingini sebelum membuat bayaran penuh. Trend digital marketing buy now pay later telah diaplikasikan dalam banyak platform bisnes seperti Grab Paylater dan Shoppee Paylater. Ini memberi kuasa membeli kepada pengguna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trend_yang_sudah_lapuk\"><\/span>Trend yang sudah lapuk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Selain mengetahui trend yang tengah hangat dipergunakan, anda juga harus tahu trend digital marketing yang tidak lagi menjadi pilihan utama. Antaranya termasuklah Non Fungible Token (NFT), voice search optimization, audio chatroom, metaverse dan AR\/VR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulannya\"><\/span>Kesimpulannya,<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anda haruslah bergerak seiring dengan peredaran teknologi untuk berdaya saing dalam dunia digital marketing.<\/p>\n\n\n\n<p>Semoga artikel ini dapat membantu anda mengatur strategi dalam bisnes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dunia digital marketing telah mendapat perhatian para marketer sejak berlakunya pandemik pada tahun 2020. Impaknya masih terasa sehingga kini di mana kita dapat lihat penglibatan majoriti marketer memanfaatkan kelebihan digital marketing. Namun, tahun 2023 ekonomi dunia telah diramalkan akan mengalami kemerosotan. Atas sebab itu banyak syarikat besar seperti Twitter, HP, Netflix dan Microsoft telah mengurangkan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[52,38],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trend digital marketing 2023 di Malaysia - Dezeek Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dezeek.com\/blog\/trend-digital-marketing-di-malaysia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend digital marketing 2023 di Malaysia - Dezeek Digital\" \/>\n<meta property=\"og:description\" content=\"Dunia digital marketing telah mendapat perhatian para marketer sejak berlakunya pandemik pada tahun 2020. Impaknya masih terasa sehingga kini di mana kita dapat lihat penglibatan majoriti marketer memanfaatkan kelebihan digital marketing. Namun, tahun 2023 ekonomi dunia telah diramalkan akan mengalami kemerosotan. 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