Any decent CMS today has to be able to utilize themes and plug-ins, the whole question is how much the CMS is flexible beyond that, and how many plug-ins can interfere in the work of the site (in a good way, when it is really necessary). By the way, in case you somehow haven't seen […]

The reason why online shopping is so powerful and effective is that it is seamless, or at least it should be. Today’s customers can now expect to see a product on their favorite social media platform, click on it, and then be immediately taken to that product page. If it is easy to cross platforms […]

In many ways, if you have a tightly focused niche, your marketing strategy can be more straightforward than a business with a widermarket. It makes the job of creating an avatar for your ideal customer a lot easier, and you will have a more specific set of media outlets for your advertising. The basic principles of […]